In spite of many “ifs and buts” coming from the SEO community, Google authorship is a great initiative, especially for the bloggers.
Google Authorship (AKA the Author Rank) will help bloggers rank higher in the organic results on basis of something that they are good at i.e. writing or producing quality content.
Earlier the search engine results were marred by the websites using spammy tactics, while genuine bloggers find it hard to rank higher even if they were producing high quality content on regular basis. But now author rank will make it a tad easier for quality writers to boost their rankings by writing good content, instead of wasting their time and resources on acquiring back links.
If you are a blogger, writing on topics related to health or fitness (or any other niche for that matter), here’s how you can use the Google Authorship for your blog.
Get higher ranking
As earlier suggested, setting up Google Author’s profile and working on improving your author rank will help you rank better for weight loss or health related keywords. Not only that, but all of your content will be accompanied by your profile picture, which will result in an improved CTR, because the author’s picture will add to the credibility for that link.
Remember that you will have to produce good quality content on relevant topics (e.g. health, fitness, diet and exercise) to get these benefits, writing a hundred different articles on many different and irrelevant niches (anything other than health or fitness) will not really result in any significant benefit, because your author rank will be distributed into many different niches.
Own your content
Many fitness bloggers were annoyed by the spammers who used their content under different disguises, and the worst part is, at times spammers managed to rank higher than the actual authors. Setting up Google authorship and claiming all weight loss or fitness related content that you’ve produced, as soon as it is published on your own or someone else blog, will allow you to establish yourself as the original author of the content on the topic of health and fitness.
Find Guest Blogging Opportunities
Guest blogging is a great way to reach out to your target audience, for example people who are looking to shed those extra pounds, or office workers who are looking to stay fit with a hectic routine. Guest posting on other health and fitness blogs can not only provide you with some back links, but more importantly, the exposure. Author rank will add to the long list of benefits for guest blogging, getting featured on popular blogs will boost your author rank, which means you will be benefiting from the popularity or worth of these blogs.
Not only that, but all those FB likes, or tweets that your post will get can add to your author rank. But again relevancy is the key, and you will have to target blogs with a theme related to health, fitness, or weight loss.
Get more bloggers for your Blog
With content and Google author rank becoming an important ranking factor, more and more people will be looking to get their posts published on relevant blogs, and weight loss niche is no different. Also, these bloggers will be trying their best to write good quality content, which means your blog will attract real experts and knowledgeable writers from left, right, and center (given that it is a good blog). Not only you will be getting good content, but it will also give you an opportunity to build good relationships with other bloggers or online businesses coming from fitness or weight loss niches.
Misheal is a health and fitness blogger, click here to visit her blog and find some detailed reviews posted by real people for weight loss and fitness products like Flex Belt and TRX training. You will also find many discounts and coupon codes that you can use while purchasing any of these products.
Image by Spree2010
Misheal Rome is a marketing student, blogger and online entrepreneur.
Hi Stacy and Misheal,
I know for me Misheal, I love going to Google and searching for content. The faces out beside those posts are watch catches my eye first. It’s like when you’re searching and you see a video all of a sudden, you’re just drawn to it instantly.
I read a post some time back that using Google authorship was going to end up being big. Not only for the search engines but like you said, look at the people who are trying to rip off our content. Of course Google knows who posted it first but having you as the sole owner of that content through this method will hopefully get others to reconsider before they move forward.
Glad I got mine set up as soon as I heard about it. You’re not leaving me in the dust.
Great post and very important subject Misheal, thank you for sharing.
~Adrienne
Adrienne invites you to read… 30 Very Important Tools I Use For Blogging
[Reply]
After reading this article I went on and did a ton of research and managed to enable my authorship on my blog. I hope it helps! Thanks a lot for the tips!
Iulian
Iulian Ionescu invites you to read… How to complete your NaNoWriMo 30-Day Novel
[Reply]
Hi!
Google Authorship has been very helpful to genuine bloggers since it came out. Today, bloggers get high ranking not because of spammy acts or a lot of backlinks , but rather on the good quality content and this is exactly the right thing to happen.
Sarah Park invites you to read… How to Collect Money Owed
[Reply]
I was searching more about Google authorship and I stumbled upon your blog. I like how you outlined what it was in clear language. It makes sense that Google is finally working on this feature. A concern I have however is what if someone else gets their content read by the search engine prior to the original author, does that mean the author will no longer get that credit?
[Reply]
Google Authorship has been very helpful to genuine bloggers. Today, bloggers get can expect to get high PR based on the good quality content and this is exactly the right way to go….I also agree with Paul on how do search engines decide where the content was posted first ?
[Reply]
I’m usually not an early adopter, but with google authorship I did get on the band wagon early. It has definitely made a difference in my traffic. Also, I’ve noticed that when I see photos displayed next to search results I am much more likely to click on them because the photo humanizes the content.
Suzanne invites you to read… Stretch Yourself in the New Year – Goal Setting for the Motivated Financial Advisor
[Reply]
I just did this on my WP blog and I have to be honest. It worked! I’ve looked for the steps to do this on and off for about a year and everybody else made it so complicated. I don’t have an email address on the domain that I blog so it seemed impossible to set this up. I went thru your steps and the structured data tool reports that I’m verified and everything is working! I can’t wait to see what gets updated in the webmaster tools.
[Reply]
Google authorship is actually a plus for the blogger. From the first day I had of it I went out to learn about it and then implemented it immediately. Now there are plugins that makes it easier and anyone not taking advantage of it as a blogger is really losing much.
Chadrack invites you to read… Released And Redirected? Now Stay Focused!
[Reply]
hi, it is on reality a nice and helpful information, I am happy that you shared this helpful information with us. I will try all this things on my blog.
Leena Dasot invites you to read… List of US Songs – Top US Songs 2013
[Reply]
Hi,
Thanks for sharing great article about Google authorship for blogs. This is very useful information for online marketing managers. Keep it up such a wonderful posting like this.
Regards,
Sekhar Reddy.
[Reply]
Great post! I can’t believe more people are not taking advantage of this. I got it done without actually using an email address from my domain, just my gmail address. Maybe I got lucky.
Aaradhya invites you to read… Tips For Using Facebook in Your Job Search Hunt
[Reply]
I think great bloggers and people who have good writing skills will benefit from this the most. It’s what they deserve after all, don’t you agree?
[Reply]
Google authorship could really change the way we get to top quality content. In the sea of generic authors we are able to separate those who are worth reading.
Pamela Mejia invites you to read… Box 24 Casino
[Reply]
To own one’s content is vital and thanks to Google authorship that makes this task easier.Thanks for sharing.
[Reply]
Hi Misheal,
Google Authorship is a great way to recognize the genuine content on the web. This recognition is very significant these days as the web is flooded with a lot of ‘cut-copy-paste’ bloggers. Thanks for sharing this valuable information.
Aayna invites you to read… Using SkyDrive in Windows 8
[Reply]
I still haven’t setup Google Plus or authorship yet. I keep putting it off because I tell myself that I already have too much Google in my life do I really want more. I probably should, and one of these days I will if I can figure it out. I would rather not use a face shot because they remind me of a drivers license picture, and I am never happy or content with mine. One of these days I will jump on the band wagon.
Ray invites you to read… Webmail Providers and Attachment Size
[Reply]
Samuel Chan Reply:
January 3rd, 2013 at 7:17 am
Ray, I really think you ought to have it set up. I wrote a walk-through of building your author rank through google authorship here: http://www.officialsamuel.com/blog/google-plus-author-rank/
It would definitely be my pleasure, if that can be any helpful to you.
Samuel Chan invites you to read… Predicting e-commerce in 2013 (+Lessons from Cyber Monday Report 2012)
[Reply]
Google Authorship plays a Key role in driving traffic To Blogs as i have experienced it and it proved to be very effective..Basically it gives a face to your articles which can be useful to be called as Genuine.. Thanks Misheal
Ravi invites you to read… Best New Year 2013 Facebook Timeline Cover Photos – Free Download
[Reply]
Establishing authorship does seem to help lift your search engine rankings. For example, I have a blog about my city of Perth. It was on the top of the second page for searches for “Perth blog”. Not long after I established authorship I wound up in the middle of page one for it.
Can’t be totally sure that this was the cause, but I think it’s quite likely.
[Reply]
I like this blog post,and manage my authorship on my blog after i read this article.this article helps me to do that.thank you very much.
lijo kv invites you to read… Samsung Chromebox Series 3 full specs and Price
[Reply]
Great post. I would like to try this new techniques. Does this Google Authorship works only for blogs. And how to startup.
[Reply]
AuthorRank is yet another way for Google to effectively cut-out the end-around that SEOs have been using to manipulate search algorithms. Along with weighting up social signals, this clearly demonstrates how Big G and Bing are moving toward the semantic web and natural behaviors.
Owen E. Richason IV invites you to read… AuthorRank and Your Website’s Performance
[Reply]
Google Authorship indeed allows searchers to identify you as the author and authority on your content .I too had researched about it and found that it gives increased visibility and also encourages searchers to click on one’s link . Your share has provided me more reasons to witness the benefits I can reap from it . Nice share.
[Reply]
Guest blogging, Press release submission will help build a trusted Google authorship fast.
[Reply]
I am loving this. We have created an entry about this earlier last month. Letting people know who the writer is can spike the confidence of the reader. Goodbye to anonymous writers online really.
Kamil invites you to read… Optin Skin Review: How to Simplify Lead Generation
[Reply]
I didn’t know about Google authorship until this post! I think its an amazing improvements in
the search engines, as it enables you to get reputation in your niche. Once you prove that
you are an expert in the niche (by writing top quality content),and people are getting to know you, every new article you publish
will have huge amount of attention. I’ve added all the articles on my new Weight loos blog to Google authorship. Thanks
Ron Shimoff invites you to read… How to buy your first apartment refrigerator
[Reply]
I think it’s a nice way of personalising web content, and of course it gives authors the chance to be properly recognised for their work.
Rosecea invites you to read… leg vein treatment tunbridge wells
[Reply]