In spite of many “ifs and buts” coming from the SEO community, Google authorship is a great initiative, especially for the bloggers.
Google Authorship (AKA the Author Rank) will help bloggers rank higher in the organic results on basis of something that they are good at i.e. writing or producing quality content.
Earlier the search engine results were marred by the websites using spammy tactics, while genuine bloggers find it hard to rank higher even if they were producing high quality content on regular basis. But now author rank will make it a tad easier for quality writers to boost their rankings by writing good content, instead of wasting their time and resources on acquiring back links.
If you are a blogger, writing on topics related to health or fitness (or any other niche for that matter), here’s how you can use the Google Authorship for your blog.
Get higher ranking
As earlier suggested, setting up Google Author’s profile and working on improving your author rank will help you rank better for weight loss or health related keywords. Not only that, but all of your content will be accompanied by your profile picture, which will result in an improved CTR, because the author’s picture will add to the credibility for that link.
Remember that you will have to produce good quality content on relevant topics (e.g. health, fitness, diet and exercise) to get these benefits, writing a hundred different articles on many different and irrelevant niches (anything other than health or fitness) will not really result in any significant benefit, because your author rank will be distributed into many different niches.
Own your content
Many fitness bloggers were annoyed by the spammers who used their content under different disguises, and the worst part is, at times spammers managed to rank higher than the actual authors. Setting up Google authorship and claiming all weight loss or fitness related content that you’ve produced, as soon as it is published on your own or someone else blog, will allow you to establish yourself as the original author of the content on the topic of health and fitness.
Find Guest Blogging Opportunities
Guest blogging is a great way to reach out to your target audience, for example people who are looking to shed those extra pounds, or office workers who are looking to stay fit with a hectic routine. Guest posting on other health and fitness blogs can not only provide you with some back links, but more importantly, the exposure. Author rank will add to the long list of benefits for guest blogging, getting featured on popular blogs will boost your author rank, which means you will be benefiting from the popularity or worth of these blogs.
Not only that, but all those FB likes, or tweets that your post will get can add to your author rank. But again relevancy is the key, and you will have to target blogs with a theme related to health, fitness, or weight loss.
Get more bloggers for your Blog
With content and Google author rank becoming an important ranking factor, more and more people will be looking to get their posts published on relevant blogs, and weight loss niche is no different. Also, these bloggers will be trying their best to write good quality content, which means your blog will attract real experts and knowledgeable writers from left, right, and center (given that it is a good blog). Not only you will be getting good content, but it will also give you an opportunity to build good relationships with other bloggers or online businesses coming from fitness or weight loss niches.
Misheal is a health and fitness blogger, click here to visit her blog and find some detailed reviews posted by real people for weight loss and fitness products like Flex Belt and TRX training. You will also find many discounts and coupon codes that you can use while purchasing any of these products.
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