Google Disavow Tool is out, and the joke is again, on webmasters. First they were made to be a part of the rat race for back links, clinching on to each and every link building opportunity that comes their way, and now they are required to disavow those back links that they’ve acquired in so many years.
If you are not a full time SEO professional, trying to optimize your website might start to feel like taking part in a stick and carrot game, chasing the carrot that you don’t seem to reach, no matter how hard you try. However, the seasoned ones know that SEO is a lot more than going for the short cuts or looking out for quick fixes.
Any SEO professional worth his salt, will never vouch for shoddy link building techniques and packages and they will shy away from promising immediate results. They know that the best line of action is a slow and steady approach towards your goal (i.e. higher rankings), while investing on the true assets instead of those that will turn into liabilities after the next update.
Following are some of those assets …
Content
Google might credit or discredit certain types of links for all they want, but there’s no way that they can roll out an update that targets unique and informative content. As long as you are providing the users with good, relevant content, you are standing on solid grounds.
Therefore, as an online business, your first priority should be the content that’s of use to your target market. Doesn’t matter if you are selling some online product or services, you can easily think of some topics that your target customers will be interested in reading. If you are looking to outsource content creation, make sure that you are not looking for the cheapest available option. If you don’t have enough resources, simply cut down the number of articles or blog posts that you’re looking for. For example, if you were looking for five articles for your knowledgebase, get just two written in the price of five but make sure these are as detailed, and as insightful as they can get.
Community
Probably the biggest asset for an online business can be an active community. And in this age of social media, there’s no reason why an online business can continue to ignore the power of social networks. The best part is … it doesn’t need a lot of investment. All you will need is to spend some time interacting with your potential customers, or following up with those who’ve already purchased from your business. It will also require setting up a blog and writing insightful posts that encourage discussions. The best part about a strong community is that you will get a little less reliant on unique traffic coming from search engines.
Relationship Building
While community is all about your clients and customers, relationship building should be focused on your partners and other businesses. Doesn’t matter what’s the nature of your business, you will always come across some individuals or businesses at social networks who can benefit your business greatly, for example a low-cost supplier from another country, a potential partner, or just someone with lots of contacts who can refer some clients. Making good relations with any of these people will be a great asset for your business.
Misheal Rome is a seasoned blogger writing on topics related to SEO and Internet Marketing. She blogs for Digital Third Coast, which is an SEO firm providing first rate services for online businesses.
Image by angelocesare
Misheal Rome is a marketing student, blogger and online entrepreneur.
Yes, yes. The stick and the carrot, exactly. It is the most ridiculous thing. I have a client that is being continually bombarded with new spammy links. By the time they show up in Google Webmaster Tools, the links are gone. But they live on for ages (months and months) in Google’s cache.
And even after the cache is cleared, they are still listed in Webmaster Tools.
So my client is penalized – wiped out of the SERPs – for months and can’t seem to get back in because the new spam links just keep showing up, new ones every day.
Once upon a time, Google swore up and down that you could never be penalized for something somebody else did. Whom you linked to was your responsibility; who linked to you was not your responsibility. Ha!
So we are now going to try the Disavow Tool. If Google acts fast enough, maybe there won’t be too many new spammy links on new domains for my client’s site to surface for a few hours.
David Leonhardt invites you to read… What is a ghostwriter?
[Reply]
misheal Reply:
December 8th, 2012 at 10:11 pm
Yes, SEO can be a little off-putting at times, I know someone who was hit by the Panda penalty, she dumped that blog, launched another, tried her best to follow all guidelines and the new blog was hit again by the penguin penalty for no obvious reasons.
[Reply]
I’m using this tools, and this one is really useful for me, its make my work easy and faster..
Fatima Hipolito invites you to read… How Do I Get A Website Name?
[Reply]
Hi Misheal,
It’s really important to build community on social networking sites so that you can stay connected with your customers and attract potential customers by building your trust.
[Reply]
misheal Reply:
December 8th, 2012 at 10:17 pm
That’s true Aasma, it will take time before you can start to yield any benefit from social networking, but it will surely pay off sooner than later
[Reply]
I have never really heard of this tool before.. Thank you for introducing it to me.. I would love to use it!
Bina Besiege invites you to read… The link between prostitution and escorts, a Leeds based investigation
[Reply]
I will try those things to boost up my skills. Looking forward for another article.
Candice Michelle invites you to read… לימודי דמיון מודרך
[Reply]
Hi,
Thanks for giving great information about google’s disavow tool. This tool is useful for deleting the spam links. This is very useful to online marketing managers. Keep it up such a great posting like this.
Regards,
Sekhar Reddy.
[Reply]
For online business contents are the main assests and because of quality contents one blogger can get success on social networks.
Maja invites you to read… Reasons for Short Haircuts
[Reply]
Hey Misheal,
Disavow tool, seems a new and enticing tool is on the platter. Thanks a lot for writing this review, and introducing me to this new and useful tool.
[Reply]
Some great information regarding googles disavow tool. I have to say I did not know that much regarding this subject until I read this post and the comments, I will definitely be looking in to this in more detail- great post thank you for sharing!
[Reply]
As always, excellent article! and you’re write always awesome post. Which People will benefit from using the pieces of wisdom in this article!
sofiya invites you to read… Tips For Using Facebook in Your Job Search Hunt
[Reply]
Thanks for sharing info on Google Disavow tool. A little more focus on the assets you have shared and one doesn’t need Disavow.
[Reply]
A word of warning – use this tool with extreme caution. You could very easily disavow genuine references from relevant websites.
[Reply]
Thanks! This is probably the most useful post I’ve read on any blog. I guess I know who I’m going to start following.
Kajal invites you to read… The 11 Keys to a Successful Marriage
[Reply]
I will try those things to boost up my skills. Looking forward for another article.
[Reply]
Just to state the obvious, having a solid presence across various social networks also contribute greatly to your site’s trust and authority as well. Social signals are definitely part of of Google’s ranking algorithm, and that is enough reason for any serious SEO specialist to give it a second look.
Well done on the post, thanks!
Samuel Chan invites you to read… How to use Google Trends to complement your keyword research (examples + screenshots)
[Reply]