Google Disavow Tool is out, and the joke is again, on webmasters. First they were made to be a part of the rat race for back links, clinching on to each and every link building opportunity that comes their way, and now they are required to disavow those back links that they’ve acquired in so many years.
If you are not a full time SEO professional, trying to optimize your website might start to feel like taking part in a stick and carrot game, chasing the carrot that you don’t seem to reach, no matter how hard you try. However, the seasoned ones know that SEO is a lot more than going for the short cuts or looking out for quick fixes.
Any SEO professional worth his salt, will never vouch for shoddy link building techniques and packages and they will shy away from promising immediate results. They know that the best line of action is a slow and steady approach towards your goal (i.e. higher rankings), while investing on the true assets instead of those that will turn into liabilities after the next update.
Following are some of those assets …
Google might credit or discredit certain types of links for all they want, but there’s no way that they can roll out an update that targets unique and informative content. As long as you are providing the users with good, relevant content, you are standing on solid grounds.
Therefore, as an online business, your first priority should be the content that’s of use to your target market. Doesn’t matter if you are selling some online product or services, you can easily think of some topics that your target customers will be interested in reading. If you are looking to outsource content creation, make sure that you are not looking for the cheapest available option. If you don’t have enough resources, simply cut down the number of articles or blog posts that you’re looking for. For example, if you were looking for five articles for your knowledgebase, get just two written in the price of five but make sure these are as detailed, and as insightful as they can get.
Probably the biggest asset for an online business can be an active community. And in this age of social media, there’s no reason why an online business can continue to ignore the power of social networks. The best part is … it doesn’t need a lot of investment. All you will need is to spend some time interacting with your potential customers, or following up with those who’ve already purchased from your business. It will also require setting up a blog and writing insightful posts that encourage discussions. The best part about a strong community is that you will get a little less reliant on unique traffic coming from search engines.
While community is all about your clients and customers, relationship building should be focused on your partners and other businesses. Doesn’t matter what’s the nature of your business, you will always come across some individuals or businesses at social networks who can benefit your business greatly, for example a low-cost supplier from another country, a potential partner, or just someone with lots of contacts who can refer some clients. Making good relations with any of these people will be a great asset for your business.
Misheal Rome is a seasoned blogger writing on topics related to SEO and Internet Marketing. She blogs for Digital Third Coast, which is an SEO firm providing first rate services for online businesses.
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