Guest posting involves submitting posts to other people’s blogs as a strategy for promoting your business and enhancing traffic to your own blog. It is a mutually-beneficial deal for the guest poster and the blog owner. However, not all guest posts submitted are posted or published.
Here are some strategies which will help you increase the possibility of your posts being accepted and published.
1. Establish your goals
Before submitting any guest post, you need to consider your reasons for doing so. Rather than doing it for the sake of building back links to your blog, you should aim for branding and building relationships. Consider how you can use guest posting to share your knowledge, have a stronger voice and establish your brand. Once you have done all this, then you can be guaranteed of getting back links.
2. Select a blog
Before writing a guest post, think about where you would want to submit it. A guest post offers a great opportunity to present yourself as an authority in your niche. Therefore, make sure you select a blog which is somehow related to yours. For instance, if your blog is about home improvement, don’t select a blog on web design.
3. Select a topic
After finding a suitable blog, take time to read the posts published on it. This will give you an idea concerning which kind of topics that would be acceptable. As you think of topic ideas, make sure it is something that has not already been covered on the blog. However, if you still want to cover on an old topic, think of how you can approach it from a new angle. This will enhance the chances of the post getting published.
4. Read the guest posting guidelines
For successful guest posting, you need to ensure that your post adheres to the guidelines of the blog. Therefore, take time to read and understand the guidelines. What is the minimum word count? How many links are you allowed to have in the bio section? Are you required to submit an image alongside the guest post? Following the guest posting guidelines will make things easier for the owner of the blog, and thus increase the possibility of your post getting published.
If they are not provided, you could get in touch with the owner of the blog.
5. Maintain high standards
Guest posting offers a great opportunity to promote and advertise your blog. Therefore, don’t settle for less than the best. Make sure your guest posts are of the highest quality possible. If readers are impressed by the quality of your writing, they are likely to visit your blog for more. When submitting your post, make sure it is free from grammatical and spelling errors, complete with an author bio and relevant links.
6. Write a proper bio
Guest posts usually have an ‘about the author’ section where a bio can be inserted. Take time to write a compelling bio which will make you appear credible to readers. However, keep it short and only offer the necessary details.
7. Follow up
Check the guest posting guidelines to find out how long it might take before you get published. If the post is not published within the stated period, you could then follow-up the matter with the blog owner via email. Remember to keep your tone polite and positive. In case there is no response, you could send another email after about one week. If there is still no response, it would be advisable to submit the post to a different blog.
8. Promote and interact
If your post gets published, that’s not the end of it. You need to promote and share it with others in all your social networks. Remember to send a note of appreciation to the blog owner. Take time to interact with readers in the comments section. This will make readers feel valued and enhance their chances of visiting your blog.
Charles Mburugu has a great passion for sharing blogging and web development tips. At the moment, he is writing for Flash templates.
Image by Reinis Traidas