This is a guest post by Michael Chibuzor
Are you tired of optimizing your blog for search engines?
If Google search engine doesn’t exist in today’s marketing world, what would happen to your blog? Will you stand and watch your business go bankrupt?
I had to ask myself certain questions – being penalized by Panda & Penguin has changed my thoughts. It’s no longer a matter of quality content. A new digital world has begun.
Of course, there is no alternative to writing epic contents on your blog, but that’s for your audience who can appreciate it. You can’t really predict the almighty search engine (Google). Or can you?
It’d interest you to know that I still attract organic traffic from Google. But that can’t be compared to the community I’ve already built around my blog. I want to show you how you can grow your blog readership, engage with readers and make more money, without targeting any specific keyword.
- Decide what you truly want.
- Ditch quality content, focus on being relevant.
- Don’t let your blog hinder your business.
1. Decide what you truly want
Let’s assume you’re a social media blogger, and there are 100k people in your market. These are the people you’re targeting.
But can I tell you something? You’d fail if you pursue the 100k people at once. In fact, you don’t need thousands of people to grow a profitable blog. You just need few people who value and respect your opinions. So, work on engaging few targeted people – That’s how successful bloggers are made.
We’re surrounded by heaps of information in different subjects. We’ve the world at our fingertips and can read authority blogs whenever we want to. But if you really want to build engagement with your audience, you need to decide what you truly want. Is it reading other people’s blog or working on your blog?
Most bloggers don’t know what they want, that’s why they spend hours on social media networks, tweeting and sharing. Sure, there is a limit to what you can share and if you’re not careful, social media can destroy your blog. Write down your goals and stick to it, until you see them come to fruition.
2. Ditch quality content, focus on being relevant
Someone must have advised you to write quality contents, right?
Well, I know you might have questions for me. But I want you to realize that what we call quality content may not be just that. It has almost become a cliché and whenever I see bloggers talking about quality content, I’d simply ignore them.
There are millions of experts around the world. And the article topics you’ve in mind have already been addressed, maybe in a better way than you’re planning to write yours. Blog readers are not looking for quality content. What they’re after is relevant information that can change their lives and bring tangible results.
Most top industry blogs: mashable, techcrunch, gizmodo and other tech blogs don’t produce quality content as such. What they do mostly is to curate contents from other sources. They could share an infographic that has appeared at multiple sites, or even post a video from YouTube that wasn’t their own – that’s a duplicate content in Google’s eye.
But they don’t care about Google because; they’ve built a community with the target audience. Stop struggling to write quality contents. It doesn’t exist – just be relevant and your readers would appreciate your kindness and promote your blog through word of mouth and social love.
3. Don’t let your blog hinder your business.
Yes, you should serve your readers with relevant and valuable contents. But don’t let your blog hinder your growth. How do I mean?
It’s your responsibility to help your readers. But if you’re tired of Google and her rigorous updates that are unpredictable, you’ve to realize that on-page optimization won’t help your blog to grow. Even though your contents are truly helpful, no one is going to know about it until you step out and hone your power. “Your blog is by you, but not for you!”
When you update your blog on a daily basis, what difference does it make if no one is reading it? It’s time to ditch some of the advices about blogging and do something more powerful. I mean you should get active with blog networking.
Connect with successful bloggers and share some helpful guest posts with them. This way, you can steal their active readers and discipline them.
Start guest posting like a maniac. Do it from your heart. A lot of folks don’t know how to guest post – they link to their homepage without any provisions to capture email addresses of people who come to their sites. Unwise guest bloggers would continue to build links using anchor texts, thinking that their SEO ranking would skyrocket. How realistic is that?
Anchor link building actually was the best tip ever, but now we’re living in a new era. Anchor links doesn’t have any SEO juice as it used to. Growing your email list is the best step towards growing a powerful blog.
Grow your blog, quick tip!
The last piece of puzzle to attracting the right people to your blog is to comment on A-list blogs. You should subscribe to authority blogs like smartpassiveincome, copyblogger, thinktraffic, problogger etc. When a new post is published, you’ll be notified via email – be the first to leave a relevant comment and you’ll drive traffic easily.
It’s about being consistent. Whether you’re guest posting or commenting on A-list blogs to drive fresh readers to your blog, be consistent. Period!
That’s where success lies. Forget search engine optimization and all its hassles – you don’t really need to stuff keywords to attract traffic from Google. Focus on serving your target audience with helpful contents and you’ll grow a credible blog quickly. See you at the top!
Image by shoothead