Even if you are a beginning blogger you already know the basics to keep people from running away the second that they land on your blog. You work hard to drive traffic to your blog so you want to make sure that you are able to effectively bring those people back again!
Otherwise you will end up needing to bring in new people all the time – and that is a lot of work! There is no need for that when you can keep the people that you’ve already brought in.
Have an appealing design and valuable content… Build a Loyal Reader Base
In addition to the basics there are other things that you can do that will remind your readers to come back to your blog to read your new posts.
I frequently receive emails from people because they really like some of my secrets and they want to know how I did that. I have gotten so many requests for tricks that I have created a Blogging Tips Page to save myself the time of repeating myself so many times.
I am going to share my sweet secrets that I don’t even have on my blogging tips page with you! The great thing is that many of them are automated so that you don’t even need to think about it after you’ve got it set up.
Email your replies to comments
There are several plugins that allow you to email your replies to visitor’s comments. The one that I use and have been happy with for a long time is WP Thread comment. It not only emails your replies to the commenter but it threads them nicely in your comment section.
Special message when someone leaves their first comment
When someone leaves their first comment it is a great time to give them a special welcome. If you have left a comment on my site then you’ve seen my welcome message. I not only thank people for leaving a comment but I also let them know other ways to connect with me and different subscription options.
I created this page by using two different plugins. First I use comment redirect to take the commenter to the thank you for commenting page. Then I also use exclude pages from navigation in order to hide that page from my navigation bar.
Special email thanking someone for their first comment
This one is very similar to the one mentioned above but this one goes directly to their inbox within about a day of leaving their first comment. I generally give the same information but in a different way. The plugin that I use for this is thank me later.
Comment on their blogs
Another way to stay on your readers radar is to comment on their blogs. When they see the reciprocation they are more likely to come back to your blog to see what’s new. I’m not the greatest at following this one personally but when I do this I find the law of reciprocation at work. When I have extra time I do like to visit my readers blogs.
Connect with them on social media
Share your new posts on twitter, facebook, pinterest, etc. and your followers are more likely to stop by. I know that I personally need reminders to visit other blogs and sometimes I need more than one. That’s why it’s good to share your content in different ways: emails, social media, RSS feed, tribes, etc.
Also be sure to connect with your readers on a personal level on social media. Don’t let it be all about self promotion. Say hi, ask how they are doing and get to know them! When they feel like you’re a friend they will be a lot more excited to visit your blog.
Appealing newsletter sign up
You can promote your list in different ways on your blog. You can have an opt-in form on your side bar, you can have a check box in your comment box, you can have a page about your newsletter, a page about your free offer, a pop up, and more. My plugin of choice is newsletter sign-up.
You can use WP Greet Box to give a special message before they read your post. You can offer to connect with them on social media, ask them to join your list by sharing your free offer, or whatever you want. Your imagination is your only limit. Have fun and be creative!
Send them a personal email
You’ve got their email from when they leave you a comment and it will only take a minute to send them a personal email thanking them for being a regular reader. I don’t do this too often but when I do people are usually impressed or excited. It’s a great way to leave a lasting impression!
It’s your turn: what are your favorite ways to bring readers back to your blog?
To Your Success,
PS: If you found this post helpful please share and vote! Thank you!
(Image by Pink Sherbet Photography)