Blogging is a great way to express yourself, make a little extra money (or a lot), and have fun. You may think of a great idea, start writing, and watch the money start rolling in. Everything seems to fall into place beautifully.
A few months later, you start to dread sitting down at your computer to write. Looking through your comments seems tedious. Logging on to your social networks seems like a chore.
What’s happened? You’ve lost your blogging mojo. There are many ways you can lose your blogging mojo and lose that special “umph” that was driving your motivation and your success. Here’s how:
You do anything every.single.day. of your life and you’re going to get tired of it. Maybe even hate it. Maybe even do anything else just to avoid it.
Posting on your blog everyday is no different. This can be a real problem if you are trying to develop a blog with long-term success and the potential to make a significant income for you.
While your blog does need regular content to keep your readers engaged and to get Google’s attention, you don’t necessarily have to write every day. Hire freelance writers, open your blog up to guest posters, or write a block of posts when you’re on a roll and schedule them to post later. Forcing yourself to write everyday will eventually sap your motivation and dry up your inspiration.
Don’t Take a Break
Even when you’re not posting, there is a lot of other work you must do to make your blog a success. You have to moderate and respond to comments, read and comment on other blogs in your niche, participate in forums, guest post, maintain a presence on social networks, analyze traffic stats and ad revenue, and much more.
If you don’t take a break from these tasks every now and then, you will burn out fast. The benefit and curse of blogging is that it frees you from the traditional 9-to-5 schedule. While you may have more freedom to do the things you like, you also may feel like you have to be constantly working on your blog and you never “clock out” for the evening.
When you’re building up your new blog, you are looking at other blogs for information and examples to make your blog a success. Maybe you see another blogger using a tactic you’d like to try. Maybe you take note of a plug-in you want to use.
It’s OK to find inspiration and practical feedback from other blogs. Just be careful not to become so consumed with another blog’s success that you start consciously or subconsciously mimicking what it does.
Your blog thrives on your own unique voice and vision. Not only will copying another blogger’s work set you up for failure by ensuring that you have nothing unique to offer your readers, but it will also rob you of your enthusiasm for what you’re doing, depriving you of the ability to express your own vision for your blog.
Try to Force Quick Results
Blogging is a marathon, not a sprint. While you can create content instantaneously, you cannot create readers instantaneously. No matter how great your site looks or how awesome your content is, you can’t expect to become rich overnight. It takes time to build a reputation and to get readers.
If you focus too much on trying to get fast results, you will become frustrated and give up too soon. Accepting that results will take time will help you to be patient and to put in the work necessary to create a great blog.
Focus on the Money
If you’re selling ads or other products on your blog, you aren’t in it just for the joy of it. Yet, if you only focus on selling ads or products on your blog, your reader will be able to tell, and you will quickly lose whatever je ne sais quois your blog did have.
Focus instead on what you love about your niche and on bringing something of value to your readers. Over time, your readership will grow and so will your income.
Did you lose your blogging mojo when you were a relative beginner? Tell us about your experiences and how others can avoid doing the same in the comments!
(Image by Mike Licht, NotionsCapital.com)