This is a guest post by Alyssa Clarke
The online world is gradually becoming more social day by day. People and different businesses can now connect each other with a few clicks of a mouse. Social media marketing is now a part and parcel of our daily lives and there is no point in denying it. The social media sites are very cost effective for the businesses to connect with the existing and potential customers. But can you just sign up for Facebook and Twitter and start promoting your company? I am afraid to say this would be a wrong approach. Social media is all about building relationships. If you want to have a better relation with the customers and want more and more people to hit the ‘Like’ button then you must avoid the five glaring mistakes in social media marketing.
1) Don’t over-promote
Social media is a slippery platform. On one hand you are spreading the message about your company and its products but at the same time you cannot irritate your customers or contacts with a string of promotional messages. If you overdo it, you are bound to lose your fans and followers. You can think of other information that your followers might be interested in and you can post a link to it. You should not use Facebook or Tweets for Press Release. Try to engage the followers in something which has value.
2) Listen & respond
It is estimated that 40% of online businesses do not respond to comments posted on various social media sites. This is nothing but bad business. When you do not respond to a negative comment, it is a poor reflection of the company and its policies. When you respond to comments people feel that the company cares and it helps to build the brand value. If there are positive comments then do take time to “Like” them to show the followers that you actually appreciate their feedback.
3) Learn from your experience
Through social media you can really find out what exactly the customers want. You can ask the people about their choices when they are looking for a particular product or service. You can use this information to offer better products to the target audience.
4) Use the social media share buttons
When you are posting useful content on the blog it should reach as many people as possible. The same goes for emails. You can post share buttons so that it becomes easier for the readers to spread the good word. This is a very easy way to increase the traffic to your website or blog. Most of the businesses around the world make use of this kind of exposure.
5) Proofread your posts
A post with grammatical errors and spelling mistakes is thoroughly unprofessional. Be patient and read your post over and over again to eradicate any possible errors. Make your posts error free and fully consistent all over.
Social media marketing is not an overnight affair. It will take time; so you need to plan a foolproof strategy in the interest of your business. If you do it right then you will be rewarded with new customers.
What social media sins do you see others committing? Which have you learned from?
(Image by Pink Sherbet Photography)