Image by Adam Tinworth
This is a guest post by Jill Green.
When I first started writing my personal anxiety self help blog a few years ago I looked for suggestions on how to use WordPress, do SEO, get links and all that important stuff.
One thing I read over and over and over was to Write Killer Content.
Write Killer Content and you will people will share your stuff, link back to you, sign up for your list, buy your products, and you will have it made!
But no matter where I looked, no one could explain to me how to write killer content that felt “right” to me.
I was told to buy high quality PLR and rewrite it myself. Well I tried that, but I found it hard to get inspired that way. As a result, those blog posts are buried in my archives with very little or no traffic at all.
Sometimes my blog would sit idle weeks without new content. I knew I had my own voice and style of writing and this is what I wanted to show my readers. So I would sit there at the computer and try to will the inspiration to come, but I just couldn’t force it.
So while this may seem backwards, this is what helped me the most in learning to come up with engaging content:
First, I had to get away form the computer and live my life. In the back of my mind I would note if something I experienced was “blog-worthy.” Maybe I had a great day. Maybe I had a challenging day. Maybe I noticed or read about how someone was handling something difficult in a way I admired. I would mentally take some notes and feel ready to write before I even fired up my laptop.
Once I came up with an idea or two that I felt my readers could relate to, I would do what some call a brain dump. I would open up a new post on my WordPress blog and just start writing, and writing and writing. I would write until I was finished.
From my brain dumping session, I could then flesh out good materiel from my scatterbrained notes and then organize it into several separate blog posts, which I would start and put into draft form.
For the rest of the random notes that didn’t make the cut into blog posts, I would not delete them -I used to do this with my text documents. Instead I would save the notes in unpublished draft posts, giving me ideas for the next time I had a case of writers block.
Once I had my post written and was happy with it, if I didn’t have a good keyword for it, I would go to the free Wordtracker tool and do my best to find one.
Often, after I have published the post, I walk away form it and clear my head. Later, I can go back into my archives and work keywords in that I want to rank for.
This method may be a little unconventional, but it works for me. My readership continues to grow, and I always have several draft articles in queue for new ideas.
In fact that’s how I wrote this guest post today. It started with one little thought I had, I knew I could expand upon it and voila- here it is.
For me, this method of blogging feels effortless, and it has really helped me grow my readership as well as keep me interested and enthused about it. Much more than if I had just waited for the inspirations to come while staring at PLR.
So while I don’t know if I am writing the killer content that all the gurus talk about and want to sell you, I do know that I am helping people and helping myself in the process too. It feels good.
I wrote this guest post in under 15 minutes! Making it sound readable and correcting the grammar errors and such took a little longer but all told, it was a really small investment in time. I hope this article can help you generate ideas for fresh content on your blogs.