Many people look to Facebook create new connections and relationships. In this post I’m going to give tips on how to get that process started.
You will find it helpful if you are simply wanting to reconnect with an old friend, make some new friends or network as a professional.
Many online marketers and entrepreneurs go the way of relationship marketing because people buy from those whom they trust. It would be unwise to only stick with the people who already know and trust us because that would limit the sphere of influence greatly.
The Importance of Connections
Your Uncle Frank may think that you are the greatest thing since sliced bread but will he want to go into business with you or buy your latest ebook on social media domination? Probably not!
That is why it is so important to get out there and build relationships as an entrepreneur. As entrepreneurs we need to widen our sphere of influence or else we won’t be able to quit our day job – or pay the bills if we’ve already quit the day job.
Of course building relationships goes beyond just trying to make a sale. That is not a relationship to begin with and it will become apparent quickly to the “friend” who is being sold to.
Have you ever made friends with someone on Facebook and then all of a sudden they send you a message – or worse post on your wall! – some spiel about why you need to join their company. It is such a turn off and they will probably find themselves unfriended!
Hint – you don’t want to be that person!
One reason that many marketers go into blogging is because it is a great way to build relationships with other like minded people and it helps to establish trust. If you and I are friends we may choose to purchase each other’s products or we may even decide to go into business together on some venture.
Where to Find Connections
Facebook is a great place to meet other like minded people as well. It’s easy enough to find them on groups and pages. There are plenty of Facebook courses, webinars, and the like out there so I’m not going to go into that now.
Many of the Facebook classes teach you where to find people and even how to draw them to your business, blog, page or whatever else you are marketing.
But not too many of them go into how it is you take someone that you don’t know and begin a meaningful relationship with them. At least that hasn’t generally been my experience!
Start with the Friends You Already Have
You don’t need to reinvent the wheel by going out and getting all new friends on Facebook so that you can start creating meaningful connections with people who could be your friend and possibly a business partner.
First you want to create a relationship with someone and provide value for their life. Once you get to know them you will be able to feel out whether or not they might be open to your business. If not, no big deal! It could happen at a later time but in the meantime you have a new friend and we all need friends!
Relationship marketing for entrepreneurs is definitely not a “get rich quick” scheme. It’s about making connections and providing value first of all. If you need to make some money right now then you will need to go out and use other methods.
It makes sense to start with the people who are already in your friends list. Look for someone that you haven’t connected with in a long time.
Go to your friends list and look for some people that you haven’t connected with in a long time and start connecting with them. There are several ways that you can go about this based on how you feel they would best respond.
In some cases you will want to slowly ease into reconnecting with someone. In these cases go to their profile and leave some friendly comments on status updates and pictures.
Comment on how cute their pets or kids are, say how you’ve missed them, etc. Look for the clues on the wall posts that they have up.
It’s a great way to slowly reconnect with someone and brighten someone’s day.
Send the person a private message – do not send out a mass message, just one person at a time and don’t copy and paste! Make it personal to the person that you are “talking” to.
You can take one of two approaches or even a combination of the two. You can either start by looking around their profile to get an idea of what they are up to and then send them a message about things that you see in their profile.
An example of this might be:
“Hey Melinda! How are you doing these days? I see that you’ve got a couple kids now – they are so cute and the older one looks just like you did at that age! I also noticed that you’re into making jewelry, you’ve got some creative stuff there! Is that just for fun or are you selling it? I look forward to hearing from you! -Me”
Or if you have a strong history with them you might want to send them a message starting with that. You might write something along the lines of:
“Hi Tony! How’s it going? It’s been so long since we’ve hung out! What have you been up to? Probably nothing like we used to do, it’s amazing that we ever survived back then! Talk soon, Me”
Also depending on whether they are local or not you should set up a time to meet in person or talk on the phone. From there ask questions about them and their life. Look for clues of what their needs are and how you can help them.
Look for Part Two where we will discuss creating meaningful connections with brand new people on Facebook.
Have you found Facebook to be a valuable place to make connections? What has been your experience?
To Your Success,
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