This month I am running a series interviewing some top bloggers! I hope that you have been enjoying this series so far!
Today I am interviewing Lilach Bullock from Socialable.
How did you get your start in blogging?
I used to blog in my old business (which I sold 2.5 years ago) but to be honest, I wasn’t blogging effectively and was just doing it because it was the done thing to do. About 18 months ago I started my own personal blog but “butterflied”, I changed the design regularly and still wasn’t totally getting it. Then about 8 months ago I really started to take the time to learn more about blogging and when I changed things I saw a huge transformation in my business.
What is your greatest accomplishment in blogging?
For me, although this sounds a little corny I feel like my blog is a community. I get so many repeat visitors who not only come back again and again but leave comments and have shared my blog with so many other people. I feel that all my hard work has paid off as now I can get around 6000 visitors a day plus I’m getting 100′s of comments which is so great to be able to connect personally with my readers. I’m also monetizing my site which is ultimately what I wanted to get out of blogging.
What has been one of your greatest challenges and how did you overcome it?
The last 3 months I decided to create my own challenge of blogging daily. This was and still is a huge challenge for me. Coming up with great content that provides value day after day is a huge amount of work. Also I’m not a natural writer, I did lack confidence with my writing ability (and still do at times) but I’ve learnt that it’s more important to be you rather than write amazingly well. I spend a lot of time researching and from blogging regularly and having a great relationship with many of my readers they often tell me what they want me to write about so this has made it a lot easier too.
What do you do that is considered unconventional in the blogging world?
I try from time to time to write controversial posts. I’ve been told also that I give so much value away and a lot of tips and “secrets” that most people tend to hold back as they don’t want to share it and that has dramatically transformed my business. I’ve also been incredibly honest and when things haven’t worked out how they should have or have been a disaster I’ve shared that experience so people can learn from it and hopefully get inspired.
Who has influenced you to get where you are today?
On a personal level, my daughter Emily who is 7. I set up my business and haven’t been employed now for nearly 8 years. I work from home for her and love how she understands blogging and has even said she would like her own blog! On a professional level it would have to be Sarah Arrow, she is my blogging coach and has helped me transform my business in a very short space of time, she keeps me in on my toes and has now become a very good friend too.
What piece of advice would you like to share with other bloggers?
Blog consistently and give value. The more value you give and share with your audience the more people will re-visit your blog and share and tell others about it. Blogging is very simple but incredibly time consuming, coming up with great content, researching, responding to comments and of course promoting your blog can take a huge amount of time so make sure you have a plan and monitor your results. Listen to your audience and write for them, not for you.