This month I am running a series interviewing some top bloggers! I hope that you have been enjoying this series so far!
Today I am interviewing Danny Iny from Firepole Marketing. Danny made his way from a new unknown blogger to a well-known blogger in record time. There is much to learn from him and he has already shared so much on his blog!
Danny actually wanted more challenging questions than I originally gave him. He wanted to know what burning questions my readers have so I put the question out there to those subscribed to my newsletter and my facebook fans.
So Danny has answered your burning questions!
How do you deal with technical issues (WordPress, Plug ins, etc.)? Particularly when you don’t have someone to to ask about the issues.
Depends on the issue – some things I can figure out myself (WordPress really isn’t very complicated), but mostly, I’ll ask for help. And there is ALWAYS someone that you can get help from; peers that you can ask for advice and guidance, and experts who will be more than happy to fix whatever problem you’re dealing with for a small price. A lot of early-stage bloggers feel like they can’t invest any money in their blog, but sometimes it’s a choice between 20 hours of your own time or 2 hours of someone else’s time – in that situation, even if someone else’s time will cost the $40-$50/hour, it’s worth paying someone else to do it, so that you can focus on the more important tasks of content and promotion.
What are your top ways to promote your posts?
Well, the first step is to write really great content – stuff that people will want to share, and about which their friends will be appreciative of having been informed. The next step is to go out and tell people – when I write a post that I’m particularly proud of, and that I think someone’s audience would enjoy, I’ll reach out to them via email or Twitter, and ask them to spread the word. And finally, you can try to integrate promotion mechanisms into the post itself, whether that’s by running a contest, including a “pay with a tweet” handout, or any number of things.
How do you monetize your blog?
We make money by selling coaching and consulting services, and training programs. This is what we did from the beginning, though – we’re marketing coaches/consultants, and the blog was built as a marketing strategy to grow the business. I always worry about people who are blogging, and hope to “monetize” the blog – think about your business model first, and then build a blog around it, not the other way around.
How do you come up with great content?
By thinking about the audience and their needs, wants, and desires. If you know who they are and what they need, then it isn’t that hard to write stuff that people will appreciate. But if you start with a blank page and wonder “what should I write?”, you’re likely to get stuck. Start with the problem, then figure out what solution they need to learn, and then write about it.