One of the most common questions online entrepreneurs face is related to a websites opt-in process. Questions like, “What should I offer as a freebie?”, “What should I say in my offer” are just a few of those. To make the process much easier, I’ve written this step-by-step guide with actionable steps to help you get more opt-ins, more qualified leads, and ultimately more sales to your business.
When you’re finished reading this guide, you’ll understand how to create a killer opt-in offer to help grow your online business.
Why You Need An Opt-In
A list is the most valuable asset you can build for your business. It’s something you need to be building for as long as your business exists.
But you’re not just growing any list. You need to create a highly targeted and highly qualified prospective customers who already want your offer. The best way to build this list is to use the opt-in offer.
But the fact of the matter is, when people come to your website for the first time, they may not want to read your blog, or subscribe to your list. However, if you have something compelling that can help solve their problems, chances are they will want it. Everybody has a problem that needs to be solved. If you identify that problem and offer to solve it for free, they want to hear.
For example, a business trainer might offer “10 Steps to Millionaire Success”. A personal improvement coach might offer “5 Keys to Freedom In Your Life”. An online entrepreneur might offer “Step-by-Step Guide to Build A Profitable Website”.
No matter what the offer is, the goal is to create something that solves a problem that desperately needs to be solved. An offer that causes people to want it. Then they’ll opt-in to your list.
In this guide, we’re going to create an effective opt-in offer so you can have that activated in your website.
Step 1: What Do My Customers Want?
The first thing you need to get clarity on is what your customers want. You need to come up with a very specific problem or pain they are experiencing. You don’t want a broad view about what they want.
For example, if you’re in the dieting market, your prospects may want firmer thighs. Or they may want to lose weight without feeling hungry.
You can do this with research. One useful tool is the popular forums in your niche. If you don’t know what forums, go to Google, type the name of your niche + forum (i.e. dieting forum). Read through the forum, pay attention to the popular threads with lots of views and replies, take note on what people are asking constantly. You’ll get some ideas pretty easily.
Action step: Write down what your prospective customers want. You can make a list first, then narrow it down until you pick one winner.
Step 2: What You Can Offer
Now that we’ve figured out what they want, let’s think of what we can offer. Is it going to be some tips, ideas, advice, step-by-step guide, or a system?
There are some keywords that are commonly used in an offer. For example: Secrets, Strategies, Keys, Tips, Methods, Guarded Information, Top Guru Practices, Closed Protected Systems, Steps, Formulas…
Action Step: Write down right now what the keyword will be (i.e. keys, secrets, strategies, etc.). Again, pick one keyword that fits what you’re going to offer.
Step 3: How Many Are You Going To Offer
Now you want to decide on how many tips, advice, or keys you want to give.
This decision is important because you don’t want to give away more than you need. There are 3 reasons for this.
First, if you give too much, you may run the risk of confusing, boring, or overwhelming your prospects. People searching for a solution online may already have suffered from information overload. So they want to solve a problem in the easiest and quickest way.
Secondly, studies show that if we give away valuable information that people need for free, most times they won’t take it serious. They won’t take action on it. It’s not about money – it’s about their result. People tend to take action on things they pay for more than the things they just receive for free.
Lastly, you don’t want to give away something you should be creating a product with. For example, if you are giving away a 85-page content, then why would they pay for a 100-page e-book?
So giving away too much for free may not be helpful for your customers, and may also sabotage your own success.
So the bottom line is, you need to create something that help people get results fast without compromising the quality of the offer and your business success.
Action step: Pick a number from 1 to 10 (i.e. 5 steps, 7 keys, etc.). This is a number you feel comfortable you can provide for the benefit of both your customers and yourself. Write down that number right now.
Step 4: What Is The Results You Can Provide
This is the core of your offer. What is the result or benefit that your prospects want and that you can create?
This forms the heart of your opt-in offer.
For example, lose 5 pounds of body fat in 4 weeks, look 5 years younger in 30 days.
People are interested in results so you must prove or teach them how to get them. And people want results fast. So your job is to deliver that desired result that they want. You should clearly state the results in your offer.
Action step: Write down the desired results.
That’s it. Those are the steps you can take to create an effective opt-in offer. But the best way to truly get results is by taking action right away. Follow these steps and get something done.